In the DT era, the concept of new retail was born, breaking the elements of people, goods and fields in traditional retail. The impact on the fresh industry is particularly evident. E-commerce fresh, APP grocery, super species, robot restaurant, unmanned shelves, O2O experience store, etc., seems to open a new world door, the creative concept of sales format and service concept emerges endlessly, the consumer experience is Mentioned an unprecedented commercial height.

The way of doing business that earns the difference through the barrier of commodity circulation information has been abandoned by the times, and retail has returned to the essence of the appreciation of goods and services. The change in retailing has created higher demand for fresh cold chains and also raised “new” requirements.

Breaking the high cost dilemma, big data support is the key

The fresh circulation under the new retail has the characteristics of small order, high frequency and multi-channel, and the corresponding scene and frequency delivery ability requirements are proposed for the back-end cold chain. As a cold chain service provider, in addition to achieving high-quality performance, balancing the resulting high cost problem is also the key to the development and even survival of the enterprise.

In this regard, Zhu Chunlong, a senior expert from Anshun's new retail business, shared his design experience on the smart cold chain with RTC (ready to cook) products as an example. “RTC products have a short shelf life and generally require delivery within 24 hours or even 8 hours. The link for compliance is short and requires big data to support the design of the link to provide a truly efficient fit.”

Zhu Chunlong said that taking "My Kitchen" as an example, An Xianda, through combing the strengths and weaknesses of its various links, incorporated the excellent collection and distribution capabilities into the supply chain and delivered it to the city through the large cold chain logistics center of Anxianda. Then increase or decrease the direct matching site according to the order data within the radius of three kilometers. The personalized link design enables optimal configuration of vehicles and people. After that, it will undertake the same mode business, such as Oriental shopping, etc., to increase the utilization efficiency of the link and further reduce the cost.

Retail is everywhere, quality + convenience makes the service go

The fresh consumers under the new retail are no longer a vague group of people. The "field" of sales has become ubiquitous, not only the quality and service, but also the distribution experience of the cold chain. Senior cold chain expert An Xianda, vice president of Qi Xian, once said that “fresh cold chain distribution is fast, and the standard is the key.”